"Yet, many designers are increasingly warming to the idea of incorporating AI in design, says Cecilia Brenner, the managing director of Design for Good, a global design charity. AI is "a tool that helps us reduce friction, to let designers focus more on empathy and creativity," Brenner told Fortune in a Dec. 18 interview. The tech "should serve life, and not the other way around.""
"Design for Good was first founded in 2022, with the goal of bringing together the world's top designers to work towards the United Nations Sustainable Development Goals (SDGs). Today, the alliance comprises over 2,000 designers across 30 countries, who come from corporate giants like PepsiCo, Nestle and Microsoft. Brenner first joined the Design for Good alliance as a corporate designer with Philips, and later in 2024, was elected as its chief executive."
The creative industry often views AI as a threat to human innovation, critical thinking, and jobs, but many designers are warming to AI. Cecilia Brenner, managing director of Design for Good, frames AI as a tool to reduce friction and let designers focus on empathy and creativity, asserting technology should serve life. Design for Good launched in 2022 to mobilize designers toward the UN Sustainable Development Goals and now includes over 2,000 designers across 30 countries from major corporations. Brenner prioritized introducing AI tools and onboarded Miro and OpenStudio in 2025 to improve cross-border collaboration and rapid prototyping. OpenStudio was co-founded in 2023 after early generative AI experiments produced a custom model for designers.
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