"The campaign quickly generated buzz because it played to peoples' worries that inviting advertising into AI platforms which many of us now rely on - and confide in - risks blurring the line between helpful advice and paid influence. But that anxiety, while understandable, overlooks how advertising already works across much of the digital world. In many ways, ads based on our interactions with AI aren't such a big leap from the kinds of targeted advertising that already dominate search engines, social media feeds and e-commerce platforms."
"The stakes are high: ChatGPT now boasts 800 million weekly users and ranks as the internet's fifth most visited website. It has operated largely ad-free since its launch three years ago and only about 5% of users pay a subscription. With room to grow, OpenAI has strong incentives to find a sustainable model that protects trust without undermining what made the service so popular."
Anthropic released humorous ads that highlighted concerns about advertising in AI by depicting an assistant interrupting conversations to promote products. The ads tapped worries that paid promotions could blur the distinction between genuine advice and commercial influence. Much of the digital experience already includes targeted advertising across search, social and e-commerce, making AI ad integration a logical extension. Transparent, clearly labelled and optional ads could help users complete tasks faster and provide sustainable funding beyond a small paying subscriber base. OpenAI has begun testing adverts and emphasizes labels, separations, privacy protections and user controls.
Read at The Conversation
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