"When AWS Marketplace was preparing to launch a on its cloud platform in July 2025, the leader of the team set a target of launching with 50 AI agents for its customers to choose from. By the time the launch was officially announced, there were already over 800 agents on the platform. And when ZDNET spoke to AWS ahead of this year's re:Invent conference on Dec 1-5 , that number had ballooned to over 2,100."
"Agent mode - This interface upgrade uses generative AI and agents to make discovery and deployment of agents a lot faster and smoother. Now customers can use natural language queries to find the best agents on the platform and can use the new chat interface to ask follow-up questions and even upload internal documents to help narrow the results and meet a company's technical and business requirements."
"Express private offers - AWS is generally known as a pay-as-you-go self-service platform that both startups and independent departments within enterprises use to quickly deploy solutions that can easily scale up while also meeting the company's security and compliance requirements. However, some organizations need private pricing based on a discount rate card from the seller. So sellers can now work with AWS to automate custom pricing based on seller-defined terms and allow customers to automatically receive personalized offers within minutes."
A planned launch target was 50 AI agents in July 2025, but the catalog grew to over 800 by the official announcement and to over 2,100 by Dec 1-5. Agent mode introduces a generative AI interface that enables natural language queries, chat-based follow-ups, document uploads to refine results, and side-by-side comparisons of agent offerings to support procurement decisions. The marketplace aggregates agents from vendors including Anthropic, IBM, and Perplexity. Express private offers let sellers automate custom pricing based on seller-defined terms so customers automatically receive personalized offers within minutes while preserving scalability, security, and compliance.
Read at ZDNET
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