Bet365, through its head of platform innovation Alan Reed, is exploring the transformative potential of generative AI (GenAI) on its modernization program. With the advent of GenAI technologies like GPT-4, the company recognizes the rapid adoption and understanding necessary to utilize these tools effectively. Reed emphasizes a careful approach to integration, aiming to identify where GenAI can enhance software development and assist in daily operations while maintaining clarity on its use within a large organization.
Every time you hear anything with generative AI, you hear the word journey and we're no different. We are trying to understand it.
It was like nothing ever before. I describe generative AI as transformational with a capital T.
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