Creative professionals are exploring AI's potential to improve efficiency, though many are still learning and lack expert knowledge. The Creative Intelligence Report reveals 41% possess some AI knowledge, yet only 5% consider themselves experts. Despite the rapid adoption hype, professionals acknowledge AI as a means to enhance productivity and automate tasks rather than replace jobs. This sentiment reflects a cautionary approach to integrating AI into creative workflows, reminiscent of how earlier technological innovations were adopted at a measured pace.
Creative teams are engaging with AI, but their expertise levels suggest they may still be trailing behind, according to the latest Creative Intelligence Report from Cella by Randstad Digital.
While 41% of creative professionals report having some knowledge of AI and 20% are actively learning through focused education, only 5% consider themselves experts in specific areas.
A positive point from the research shows that creatives see AI as an efficiency tool rather than a job threat. 63% of respondents say they use AI to boost productivity.
Only 5% believe AI will replace full-time roles, reinforcing the idea that creatives believe AI is here to streamline workflows, not take over creative decision-making.
#ai-in-creativity #creative-professionals #adoption-of-technology #workplace-efficiency #creative-tools
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