"The underlying issue is a technological design constraint: You can either create something highly personalized or something that scales to hundreds of people simultaneously, but rarely both. A seismic change is afoot that will dwarf the previous chasm, like the shift from black and white film to color cinema. Multimodal AI is poised to eliminate the joint scaling and personalization limitation, enabling truly multidimensional, adaptive experiences where each person experiences something completely unique, all generated in real time."
"Multimodal AI can simultaneously "see" your facial expressions, "hear" your voice tone, "read" your text inputs, and "observe" your movement patterns. It weaves all this information together to make intelligent decisions about how to personalize your experience in real time."
Most immersive experiences rely on repetitive visual and audio cues, producing similar interactions that make brand differentiation difficult. A core technological constraint forces a choice between deep personalization and large-scale simultaneity, preventing unique experiences for many users at once. Multimodal AI—models that integrate text, image, audio, and video—removes that constraint by generating adaptive, multidimensional content in real time. Environments can use smartphones, wearables, and embedded sensors to sense facial expressions, voice tone, text inputs, and movement, then tailor visuals, sound, narrative, and digital interactions per person. Designers who can orchestrate these systems will deliver true personalization at scale.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]