"Anthropic is airing a pair of TV commercials during Sunday's game that ridicule OpenAI for the digital advertising it's beginning to place on free and cheaper versions of ChatGPT. While Anthropic has centered its revenue model on selling Claude to other businesses, OpenAI has opened the doors to ads as a way of making money from the hundreds of millions of consumers who get ChatGPT for free."
"Anthropic's commercials humorously mock the dangers of manipulative chatbots - represented as real people speaking in a stilted and unnaturally effusive tone - that form a relationship with a user before trying to hawk a product. The commercials end with a written message - "Ads are coming to AI. But not to Claude." - followed by the opening beat and lyrics of the Dr. Dre song "What's the Difference.""
"In a sign they struck a nerve, OpenAI CEO Sam Altman said in a social media post that he laughed at the "funny" ads but blasted them as dishonest and threw shade at his competitor's smaller customer base. "Anthropic serves an expensive product to rich people," Altman wrote on X. He also boasted that more Texans "use ChatGPT for free" than all the people in the United States who use Claude."
Anthropic and OpenAI are racing to demonstrate sustainable business models as each seeks to outgrow massive operating losses. The competition targets corporate leaders evaluating AI tools to improve workplace productivity, while also playing out in consumer-facing channels like the Super Bowl. Anthropic is promoting Claude as an enterprise-focused, ad-free product and is running TV ads that lampoon OpenAI's decision to place ads on free and cheaper versions of ChatGPT. OpenAI is monetizing widespread consumer usage through advertising on free tiers and emphasizes its larger user base. OpenAI executives publicly pushed back, questioning Anthropic's claims about data and ad commitments.
Read at Newsday
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