Apple's advertising for its AI-powered tool, Apple Intelligence, has come under scrutiny from the National Advertising Division (NAD) for misleading claims about feature availability. The NAD has recommended that Apple modify or discontinue its advertising regarding features that have yet to be released or were launched later than stated. Although Apple disputes these findings, the company has quietly removed the prominent 'Available now' claim from its webpage, indicating awareness of pending issues with the NAD's recommendations.
While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations.
The phrase 'Available now' was used to be displayed prominently at the top of Apple's main Apple Intelligence page. But that's been quietly removed, seemingly at some point on March 31st.
The National Advertising Division of the Better Business Bureau has 'recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S.'
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