"Bumble Inc. (BMBL), the online dating platform, is preparing to test a new dating method built on AI. The platform is set to launch in beta this fall and will focus less on profile photos and more on psychology. The company says the new app will study user behavior, past relationships, and attachment styles to create matches that aim to be more lasting."
"The idea comes at a crucial time when many people are losing interest in swipe-based apps. Research shows that 79% of Gen Z users are dropping regular use of dating platforms, while 78% of matches stop after just three messages. At the same time, studies suggest that visual choices account for most swipe decisions but do not predict long-term success."
"However, Bumble is not the only firm bringing AI into dating. Match Group (MTCH), which owns Tinder, is testing tools that select photos and guide messages. Still, Bumble says its new app will use a more advanced approach, combining AI with insights from psychologists to form matches. In the meantime, BMBL shares are down 24% year-to-date."
Bumble plans a beta launch this fall for a standalone AI-driven dating app that prioritizes psychology over profile photos. The app will analyze user behavior, past relationships, and attachment styles to create matches intended for longer-term compatibility. The initiative responds to declining swipe-app engagement, including 79% of Gen Z reducing regular use and 78% of matches ending after three messages, and to research showing visual choices do not predict long-term success. Match Group is testing AI photo and message tools, while Bumble combines AI with psychologist insights. Bumble faces falling paying users, a sizable GAAP loss, and lower shares.
Read at TipRanks Financial
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