
"Business Insider has told journalists they can use AI to create first drafts of stories and suggested it won't notify readers that AI was used, according to Status, a newsletter covering the media industry. The AI guidelines were reportedly circulated in an internal memo from editor-in-chief Jamie Heller on Thursday. The policy authorized journalists to deploy AI "like any other tool" for tasks like research and image editing, Status reported."
"A dedicated FAQ reportedly addressed whether journalists can explicitly use AI to assist with writing first drafts. 'Yes, but you must make sure your final work is yours,' it answered. The guidelines stressed final products must be the journalist's own work, however, adding that journalists would be responsible for stories under their name. Disclaimers warning audiences AI has been used will probably not accompany articles, Status said, though disclaimers would be attached to entirely AI-generated or unvetted content."
Business Insider authorized journalists to use AI for research, image editing, and drafting, treating AI "like any other tool." Journalists must ensure the final work is their own and remain responsible for stories published under their names. Routine disclaimers about AI use will probably not accompany most articles, though disclaimers will apply to entirely AI-generated or unvetted content. The policy follows Business Insider's broader AI initiatives, including hiring an AI newsroom lead, deploying internal AI tools, and parent company licensing agreements with major tech firms.
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