"The Information reports the company is considering sponsored content that could be prioritized so it shows up inside ChatGPT answers. That matters for one simple reason: if paid placements are surfaced in the same space as advice, it can shape what you click and buy. It also doesn't mean ads are definitely coming. Companies test features constantly, and this is about concepts and mockups, not a launch."
"The report says one concept would have the model prioritize sponsored content to ensure it appears in responses. Another mockup described would display sponsored information in a sidebar next to the main ChatGPT response window. Sidebar placement is easier to understand at a glance, because it looks like advertising space. Sponsored suggestions woven into an answer are trickier, because the UI can feel like a single, unified recommendation."
"This story keeps bouncing between "not now" and "still in the mix." After the Android beta surfaced those ad-related terms, a later report said OpenAI pushed back ad work as leadership focused on quality, with pressure from Gemini 's progress hanging over the decision. Now The Information describes fresh ad concepts again, which suggests the idea never died, it just lost priority for a while."
OpenAI is exploring ad concepts for ChatGPT that could surface sponsored content inside responses or in a sidebar. One concept would prioritize sponsored content to ensure it appears in model outputs; another would show sponsored suggestions in a distinct sidebar. Placing ads in responses risks blending recommendations with advice and could influence clicks and purchases. Companies are testing concepts and mockups rather than launching ads. Timelines have shifted as leadership prioritized response quality and responded to competitive pressure. Signals of deployment would include clear disclosure, consistent placement, and personalization settings.
Read at Digital Trends
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