Matthew Prince, CEO of Cloudflare, highlighted a crucial challenge for content creators, predicting a decline in their advertising and subscription revenues due to the growing reliance on AI for search. With more answers being delivered directly on search engine pages, fewer users are visiting original content sources. To combat this trend, he suggested that creators partner with tech companies to impose restrictions on AI bots accessing their content, thereby ensuring they are compensated for their work, as original content fuels AI models.
Cloudflare's CEO warns creators face financial losses as AI search practices direct traffic away from original sources, emphasizing the need for creators to limit AI access.
Matthew Prince, Cloudflare CEO, urges creators to collaborate with tech firms to restrict AI bots' access to their content without compensation, creating scarcity.
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