Cloudflare CEO Matthew Prince warns that content creators face significant financial risks as AI influences search behavior, directing traffic away from original resources. As more answers are displayed directly on search engines like Google, creators could lose out on essential revenue from ads and subscriptions. Prince urges content producers to collaborate with tech firms to protect their original work from AI bots by considering access restrictions and implementing a model that allows them to be compensated for their contributions. He stresses the need for establishing scarcity in content access to sustain their earnings.
"If you're making money through subscriptions, through advertising, any of the things that content creators are doing today, visitors aren't going to be seeing those ads."
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