Cloudflare, GoDaddy team up to curb AI bot brigades
Briefly

Cloudflare, GoDaddy team up to curb AI bot brigades
"By putting tools like AI Crawl Control and open standards into the hands of website owners, we are providing essential underpinnings for a new Internet business model. We want to ensure that every creator has the tools to verify who is interacting with their site, while giving legitimate AI agents a secure, transparent way to participate."
"Cloudflare has been beating the drum over the need to control bots' access to websites and web content, and has rolled out several measures aimed at restricting unauthorized scraping in recent years."
"Charging bots was one of Cloudflare's ideas to help protect website operators, who the CDN has noted are losing tons of money earned via web traffic since many search visitors are now instead fed the answers they're looking for by an AI."
Cloudflare and GoDaddy are collaborating to empower website owners with better control over AI interactions. They are integrating Cloudflare's AI Crawl Control utility into GoDaddy's platform, allowing site owners to manage AI access. This includes options to allow, block, or charge for access. Cloudflare emphasizes the importance of providing tools for creators to verify interactions and ensure legitimate AI participation. The initiative aims to address the financial losses website operators face due to AI-driven content delivery that reduces traffic to original sources.
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