"Google introduced Agentic Commerce Protocol (UCP) that lets you integrate with Google AI experiences to checkout directly there. Google also announced Direct Offers, a new AI Mode ad experience to show coupons to searchers. Google also announced Merchant Center Business Agents, AI agents for your business. Google integrates its core signals into AI Mode and AI Overviews. Google Ads PMax has new A/B testing assets. Google Ads is testing Brand linking."
"AI & LLMs Analytics Industry & Business Links & Content Marketing Local & Maps SEO PPC Search Features Other Search Feedback: Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way."
Google introduced the Agentic Commerce Protocol (UCP) to enable checkout directly within Google AI experiences. Google launched Direct Offers, an AI Mode ad experience that displays coupons to searchers. Google added Merchant Center Business Agents, AI agents representing businesses. Google integrated its core signals into AI Mode and AI Overviews. Google Ads Performance Max received new A/B testing assets and Google Ads is testing Brand linking. Search forum story categories and topics include AI & LLMs, Analytics, Industry & Business, Links & Content Marketing, Local & Maps, SEO, PPC, and Search Features. Contact channels include Twitter @rustybrick and @seroundtable, Threads, Mastodon, Bluesky, Facebook, Google News, YouTube, Apple Podcasts, and Spotify.
#agentic-commerce-protocol #direct-offers #merchant-center-business-agents #ai-mode-integration #google-ads-pmax
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