Fortnite introduced a Darth Vader chatbot utilizing AI and the voice of James Earl Jones, which sparked controversy. After players accessed inappropriate content, Epic promptly issued a fix. The union SAG-AFTRA responded by filing an unfair labor practice charge against Llama Productions for not negotiating terms regarding AI replacing human voice actors. While they acknowledge the approval from Jones' estate, they assert the need to protect voice actors' rights amid the growing use of AI in the entertainment industry.
"We celebrate the right of our members and their estates to control the use of their digital replicas and welcome the use of new technologies..."
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