"She told BBC Newsbeat that EA's teams use genAI in the early stages of development "to allow more time and more space to be creative." But Battlefield 6 has no genAI-created content. She is optimistic about the technology overall, though. "If we can break the magic with AI it will help us be more innovative and more creative," she said."
"Another Battlefield 6 developer, Fasahat "Fas" Salim, told the site that genAI is "not anything to be scared of" in the video game industry and that teams are now working on figuring out how to best implement the technology into future development pipelines. "It's just a matter of how we can incorporate that productively into our workflows; how can we leverage that to take our games to the next level," he said."
"To hear EA developers speak enthusiastically about AI is no big surprise, as the company's other key executives, including CEO Andrew Wilson, have said the tools will help EA in the long run. Wilson has said further adoption of AI technologies will lead to job losses, but it will ultimately create more jobs than it displaces over time."
Electronic Arts has implemented AI technologies in development cycles for years. EA teams employ generative AI in early development stages to allow more time and more space for creativity. Battlefield 6 contains no generative-AI-created content. Developers view generative AI as seductive but not something to be feared and are exploring how to incorporate it productively into workflows and pipelines. EA leadership predicts AI adoption may cause some job losses while ultimately creating more jobs than it displaces over time. Other studios have used machine learning to accelerate development, and reports note layoffs and potential further AI implementation amid corporate changes.
Read at GameSpot
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