Alphabet, Google’s parent company, is grappling more with the rise of artificial intelligence (AI) than legal challenges from antitrust cases. As users increasingly turn to AI applications like ChatGPT, research suggests that Google may see a substantial 25% decrease in search usage next year. With its search business generating a significant portion of revenue, Alphabet is focusing heavily on AI, investing $52.5 billion last year and planning to increase this to $75 billion by 2025, particularly enhancing its AI hardware capabilities with proprietary Tensor Processing Units (TPUs).
Alphabet's investment in AI is crucial for maintaining its search dominance, with plans to significantly increase spending to $75 billion by 2025.
The rise of AI technologies represents a greater threat to Alphabet than antitrust rulings, which can be appealed.
Google's market share has dropped below 90% for the first time since 2015, pointing to challenges posed by AI competitors.
Research proposes a staggering 25% drop in search engine usage, which could threaten Google's search business.
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