Google says no to training AI on its search results

"AI development is moving extremely fast precisely because the legal framework around content usage is unclear,"

"Companies are optimizing for AI discovery now rather than waiting for permission or clarity, and maybe this is why Google is making these kinds of moves."

"The period where AI developers could move quickly with little pushback from content providers is clearly ending. As legal and regulatory constraints tighten, we should expect a slowdown in experimentation, more cautious product development, and a shift toward defensible, licensed, or vertically integrated data strategies. That doesn't stop AI progress, but it does reshape who can afford to participate and how fast they can move."

"If they win that, will they tackle larger firms? It looks like they're going after the small guy first; it's a shot across the bow."

AI development is moving extremely fast because the legal framework around content usage remains unclear. Companies are optimizing for AI discovery now rather than waiting for permission or clarity. The era of rapid, low-pushback AI development is ending as legal and regulatory constraints tighten. Expect a slowdown in experimentation, more cautious product development, and a shift toward defensible, licensed, or vertically integrated data strategies. These changes will not halt AI progress but will reshape who can afford to participate and how quickly they can move. Platform actions targeting smaller firms can accelerate proprietary integration and consolidate advantage.

Read at Computerworld