"We're increasing the number of inline links in AI Mode, and updating the design of those links to make them more useful. We're also adding contextual introductions to embedded links in AI Mode responses. These are short statements that explain why a link might be helpful to visit."
"Google announced it has updated the links in AI Mode to encourage searchers to click more. Google also introduced contextual introductions to embedded links in AI Mode responses."
"We saw hover style inlinks and anchor text links in AI Mode responses."
Google updated links in AI Mode to increase click-throughs by increasing inline links and redesigning their appearance. The update adds contextual introductions to embedded links in AI Mode responses, providing short explanations for why a link could be useful to visit. The changes include more inline links, updated link design, and contextual introductions that accompany links. Examples observed include hover-style inlinks and anchor-text links in AI Mode responses. The adjustments follow prior commitments from Google representatives to modify link behavior. The goal is to make links more useful and encourage searcher engagement.
Read at Search Engine Roundtable
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