Google is experimenting with generative AI to create summaries of stories listed on Google Discover, referred to as AI Overviews. This new feature has sparked concern among publishers, who fear it may lead to a decrease in clicks, as Google Discover is a significant traffic source for many. Observers like Scott McNeal and Lily Ray noted this development, emphasizing the balance between providing informative summaries and maintaining user engagement. While testing is currently underway, the potential long-term implications for publishers remain uncertain, as they rely heavily on traffic from the platform.
Google is now testing summarizing stories in Google Discover with generative AI, raising concerns among publishers about reduced clicks.
Publishers may be worried that these AI summaries will reduce traffic from Google Discover, a major source of traffic for them.
Screenshots reveal Google’s AI Overviews feature, potentially informing users at the cost of increasing bounce rates for publishers.
Experts speculate that AI summaries in Discover could interpret an overall decrease in engagement for publishers relying on traffic from the platform.
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