Google has introduced a new 'AI mode' in its search engine, enhancing user engagement through conversational interactions that emulate expert advice on various topics. This release follows a year of AI advancements, including the integration of its Gemini 2.5 model, enabling users to conduct searches through innovative features, like live video. The use of 'AI overviews' has reshaped search results, catering to longer, more complex inquiries, although a notable drop in clickthrough rates has raised concerns about the impact on website traffic, diverging from initial predictions.
Google is transforming its search engine with new AI technology, changing how information is accessed while affecting web traffic to sites.
The new AI mode offers conversational search, allowing users to interact as if with an expert on any topic imaginable.
AI overviews, introduced last year, are shifting Googleâs search results from traditional links to conversational summaries, impacting clickthrough rates.
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