"You may know Bosch as a home appliance brand (via its partnership with Siemens), but the German multinational is generally more focused on providing underlying technology and engineering solutions to auto, home and manufacturing partners across the globe. It's fitting, then, that much of what it's showing off at is more intended to be licensed to other companies versus Bosch-branded products you'll be seeing on store shelves."
"Case in point is Bosch's automotive plans at CES. The company will present "AI in the car," or more specifically, in the cockpit of the car. "Bosch's AI-powered cockpit makes driving more comfortable, intuitive, and safer for all occupants," Bosch board member Markus Heyn said in a press release. We'll get into all the details below, as well as how to tune in to the press conference on Monday."
"Like many other CES 2026 exhibitors, look for Bosch to emphasize its partnerships with the big dogs of the AI space at the show. For instance, that AI-powered car cockpit mentioned above will feature integrations with both Microsoft and NVIDIA. For instance, Bosch is touting the ability to use voice commands to join a Teams call, while the car's system will automatically activate adaptive cruise control. And it's noting that NVIDIA's software suites will help manage "real-time sensor processing and vision-language models.""
Bosch focuses on providing underlying technology and engineering solutions to automotive, home and manufacturing partners, often licensing capabilities rather than selling consumer-branded products. At CES, Bosch highlights three themes: mobility, smart home integrations and manufacturing, combining hardware, software and AI. Bosch will present an AI-powered car cockpit with integrations from Microsoft and NVIDIA that enable voice commands to join Teams calls and automatic activation of adaptive cruise control. NVIDIA's software suites will support real-time sensor processing and vision-language models. Bosch's CES presentation is livestreamed Monday, January 5 at 12PM ET and located at Central Hall booth 16203.
Read at Engadget
Unable to calculate read time
Collection
[
|
...
]