"Artificial intelligence is no longer a buzzword-it's the engine of the next wave of marketing growth. From hyper‑personalised experiences to automated decisioning and new revenue models, AI is reshaping how brands create, communicate and convert. For leaders who want to move beyond inspiration to impact, IAB HK's C25 is the region's must‑attend forum for putting "AI in Action." IAB Hong Kong convenes the region's decision-makers to turn AI from promise into performance."
"A world‑class roster on stage underscores the event's focus on execution. WPP's Chief AI Officer Dr. Daniel Hulme opens with a provocation on how autonomous agents will reshape business and humanity. Google's Geeti Bhargava dives into the new AI‑powered search experience and what it means for brand visibility. An AI leader from Meta explores unlocking new opportunities with AI in everyday business. Senior technologists from Amazon Web Services and Microsoft-Olivier Klein and Fred Sheu-join the conversation on scaling securely and responsibly."
Artificial intelligence is driving the next wave of marketing growth through hyper-personalised experiences, automated decisioning and new revenue models. C25 on 23 October 2025 at the Hong Kong Convention and Exhibition Centre brings C-suite executives, marketing visionaries and tech pioneers from across Asia. The programme delivers practical frameworks, live case studies and hands-on showcases that leaders can deploy across finance, retail, media and travel. Presenters include executives and technologists from WPP, Google, Meta, AWS, Microsoft and Baidu alongside leaders from HSBC, Cathay Pacific, Nestlé, HKT, Airwallex, WeLab Bank and Shangri‑La Group. The event emphasises execution, scalability and responsible enterprise AI adoption.
Read at South China Morning Post
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