"The best methods we currently have for detecting and labelling deepfakes online are about to get a stress test. India announced mandates on Tuesday that require social media platforms to remove illegal AI-generated materials much faster, and ensure that all synthetic content is clearly labeled. Tech companies have said for years that they wanted to achieve this on their own, and now they have mere days before they're legally obligated to implement it. The rules take effect on February 20th."
"Under India's amended Information Technology Rules, digital platforms will be required to deploy "reasonable and appropriate technical measures" to prevent their users from making or sharing illegal synthetically-generated audio and visual content, aka, deepfakes. Any such generative AI content that isn't blocked must be embedded with "permanent metadata or other appropriate technical provenance mechanisms." Specific obligations are also called out for social media platforms, such as requiring users to disclose AI-generated or edited materials, deployin"
India announced mandates requiring social media platforms to remove illegal AI-generated materials more quickly and to label all synthetic audio and visual content. The rules take effect on February 20th and demand platforms deploy reasonable and appropriate technical measures to prevent creation or sharing of illegal deepfakes. Generative AI content that is not blocked must include permanent metadata or other technical provenance mechanisms. The obligations emphasize user disclosure of AI-generated or edited materials and specific responsibilities for social platforms. India’s large, youthful internet population makes compliance consequential for global deepfake moderation and may push companies to improve detection or seek new solutions.
Read at The Verge
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