"While Vibes has been free since it launched in September 2025, Meta is now reportedly planning to move to a freemium model that locks certain video creation opportunities behind a paid subscription. Manus, the suite of general AI agents that Meta acquired in December for a reported $2 billion, will also be part of the subscription plans, with Meta integrating Manus into its own products while continuing to offer it to businesses as a standalone subscription."
"An integration spotted by leaker Alessandro Paluzzi is a shortcut to Manus AI on Instagram, alongside a description that reads "research, create, and build with Manus." According to Paluzzi, Instagram's premium subscription may allow users to create unlimited audience lists, see a list of accounts you follow who don't follow you back, and view a Story without notifying the user who posted it."
Meta plans to trial premium subscriptions for Instagram, Facebook, and WhatsApp that unlock expanded AI capabilities and additional features. Core Instagram, Facebook, and WhatsApp services will remain free, and the premium subscriptions will be separate from the Meta Verified paid service launched in 2023. Meta will test a variety of subscription features and bundles and will launch each app subscription with distinct exclusive capabilities; pricing is not yet known. Vibes, the AI-generated short-form video experience, is being shifted toward a freemium model that will lock some video creation opportunities behind payment. Manus, a suite of general AI agents acquired by Meta, will be integrated into product subscriptions while continuing to be offered as a standalone business subscription. Reported Instagram premium features include unlimited audience lists, visibility into accounts that don't follow back, and the ability to view a Story without notifying the poster.
Read at The Verge
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