"The conversation about AI and creativity isn't going anywhere, and it was front and centre at Frontify's recent Paradigms conference in Morocco. Jonas Hegi, co-founder and executive creative director of Builders Club, leads one of the most forward-thinking creative studios operating today, blending film, design, and emerging technology for clients like Apple, Nike, OpenAI, and Beats. At Paradigms, Jonas' talk explored what it means to stay experimental, human and craft-driven in a future increasingly shaped by machines."
"At Paradigms, Jonas' talk explored what it means to stay experimental, human and craft-driven in a future increasingly shaped by machines. I caught up with him afterwards to discuss how AI is changing creativity, what makes ideas human and why simplicity might be the hardest thing to achieve. For more from Paradigms, see my chats with Spotify's Bianca Berning, Koto's James Greenfield and The Blackpepper Studio. Co-founder, ECD, Builders Club How is AI shaping the way you work?"
Jonas Hegi leads Builders Club, a creative studio that blends film, design, and emerging technology for clients including Apple, Nike, OpenAI, and Beats. The Paradigms conference in Morocco placed AI and creativity at the centre of conversation. Jonas emphasizes staying experimental, human, and craft-driven as machines increasingly shape creative futures. He focuses on how AI changes creative workflows, what preserves the human quality of ideas, and the challenge of achieving simplicity in design. The event also featured conversations with other creatives such as Spotify's Bianca Berning, Koto's James Greenfield, and The Blackpepper Studio.
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