""Ads are coming to AI. But not to Claude.""
""users in ways we don't have the tools to understand, let alone prevent.""
""the challenge with ads is that a user would just start doubting everything... which is why we don't see it as a fruitful thing to focus on right now.""
""We are in the accuracy business, and the business is giving the truth, the right answers...misaligned with what the users want.""
Anthropic ran a Super Bowl ad positioning its Claude model as ad-free while criticizing OpenAI's move to add ads for non-subscribers. OpenAI's CEO pushed back, framing the ad as doublespeak. Financial pressures drive consideration of advertising, and at least one OpenAI researcher resigned citing risks that ads could manipulate "users in ways we don't have the tools to understand, let alone prevent." Perplexity reversed its earlier decision to run ads, citing concerns that advertising would erode trust and contradict its focus on accuracy and delivering the right answers.
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