Memory efficiency: Apple's new competitive advantage
Briefly

Memory efficiency: Apple's new competitive advantage
"In response to these increased costs, manufacturers will be forced to raise prices on their products, making for more expensive smartphones, computers, and more. It's a bigger problem than you think. Because while AI means we need more server-side memory to drive all those generative AI (genAI) cloud services, it also means we need more AI in the devices to handle edge intelligence queries."
"Making more from less Apple has always been reluctant to insert too much memory into its devices. The company has regularly argued that it makes more sense to optimize hardware and software to deliver the best possible performance, rather than simply throwing vast quantities of memory at problems."
Rising AI usage is rapidly increasing memory demand and causing memory prices to climb. Manufacturers will pass higher memory costs onto consumers by raising prices for smartphones, computers, and other devices. AI requires more server-side memory to power generative AI cloud services and also demands greater on-device AI capacity to handle edge intelligence queries. The combined server and edge requirements intensify pressure on memory supply and pricing. Some companies prioritize optimizing hardware and software to achieve performance without adding large amounts of memory. The tradeoff between optimization and adding memory will shape device design and pricing decisions.
Read at Computerworld
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