"Distinct from AI chatbots like ChatGPT and Deepseek, both of which require user prompts to execute tasks, Manus claims that its product can make decisions and complete tasks on its own, with far less prompting than its competitors. And unlike much of the industry it actually makes money, having turned a profit by selling its product through subscriptions. The goal of the acquisition is to give Meta's existing platforms "a bit of a brain transplant," explained Carmi Levy, a technology analyst based in London, Ont."
"Manus's tech could improve Meta's agentic capabilities like answering questions or completing tasks keeping users on its platforms for longer stretches so that Meta, as Levy put it, "can make more money off of them." The company will reportedly be sold for $2 billion US, a relatively inexpensive purchase in proportion to the dividends it could pay for its new owner, which has been on an AI buying spree this year as it competes with major players like OpenAI and Google."
Manus is a Singapore-based, Chinese-founded firm that specializes in agentic AI for small and medium-sized businesses. Manus's agentic product autonomously makes decisions and completes tasks with far less prompting than traditional chatbots. Manus has generated revenue and turned a profit through subscription sales. Meta is acquiring Manus for roughly $2 billion to integrate its agentic capabilities across Facebook, Instagram and WhatsApp. The integration aims to improve automated answering and task completion to keep users on Meta platforms longer and increase monetization. The acquisition positions Meta amid intensified competition with OpenAI, Google and other AI-focused companies.
Read at www.cbc.ca
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