"New data indicates that use of Meta AI's mobile app for iOS and Android has seen a significant increase. According to a new analysis from market intelligence provider Similarweb, the app's daily active users across both platforms jumped to 2.7 million as of October 17, up from around 775,000 just four weeks ago. In addition, Meta AI's app installs are also up, reaching 300,000 new downloads per day, compared with under 200,000 daily downloads a few weeks ago."
"However, there's also another possible explanation for the sharp rise: the launch of Meta's new Vibes feed in September, which introduced short-form AI-generated videos to the Meta AI mobile app. Meta AI introduced the Vibes feed on September 25, which correlates with the sharp increase in the app's daily active users on iOS and Android, as seen in the chart below."
"Recently, OpenAI's video generator Sora drew headlines as its app reached the top of the App Store when users rushed to try the new technology. However, Meta AI could have beneffited from this launch, as well. While Similarweb says its data doesn't prove cause and effect, it's possilbe that the attention to Sora drove some people to try Meta AI, in order to compare the two experiences."
Market intelligence data shows Meta AI mobile app daily active users increased to 2.7 million by October 17, up from about 775,000 four weeks earlier, and installs rose to roughly 300,000 per day. The September 25 launch of the Vibes feed introduced short-form AI-generated videos to the app and correlates with the surge in usage. Search and advertising estimates show no meaningful correlation, though Facebook or Instagram promotions might not be captured in those models. Attention around OpenAI's Sora and Sora's invite-only status may have driven users to try Meta AI. Competitors like ChatGPT, Grok, and Perplexity saw declines.
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