"Meta is reportedly working on an AI version of Mark Zuckerberg, trained on his mannerisms and tone, to answer employee queries and enhance connection."
"The AI character will be developed using images and the voice of Zuckerberg, aiming to replicate this concept for influencers and creators in the digital economy."
"Synthesia, a UK-based startup, stated that the idea of a senior executive using AI to increase their internal presence is no longer science fiction."
"When you add realistic AI video and voice, engagement and retention go up significantly, indicating that people work better with enhanced communication tools."
Meta is creating an AI clone of Mark Zuckerberg to address employee queries and enhance connection within the company. This AI is being trained on Zuckerberg's mannerisms, tone, and public statements. The initiative follows Zuckerberg's previous experiments with digital avatars and aims to improve internal communication. The project is seen as a potential model for influencers and creators in the digital economy. Synthesia, a startup specializing in realistic video avatars, supports the idea that AI can significantly boost engagement and retention in workplace settings.
Read at www.theguardian.com
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