Meta published Q2 earnings in July and reported that an AI-powered recommendation model for ads produced measurable conversion gains. The model delivered a 5% improvement in ad conversions on Instagram and a 3% improvement on Facebook during the period. The percentage gains are modest but indicate that AI targeting accuracy is improving. Improved AI targeting can help advertisers reach audiences that may be missed by narrowly defined manual targeting. Advertisers can also specify words or phrases to exclude from AI-generated text, and Advantage+ Creative will omit those terms during text generation.
Specify if there are certain words or phrases you don't want to appear in AI-generated text options and we'll exclude them in Advantage+ Creative text generation.
In its Q2 earnings report, which it published in July, Meta reported that its AI-powered recommendation model for ads drove a 5% improvement in ad conversions on Instagram, and a 3% improvement on Facebook in the period. Those may not seem like crazy high increases, but the data does show that Meta's AI targeting is improving, and could help you reach more people that you may have missed through more specific manual targeting.
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