"Meta's Facebook Dating is the latest matching platform to deploy AI features, hoping to prevent dating app burnout known as " swipe fatigue." The average dating app user spends more than 50 minutes a day just swiping, according to a recent Forbes Health Survey. But a customizable search function may help alleviate swipe fatigue by giving online daters new ways to connect beyond swiping through potential matches, Facebook Dating product manager Neha Kumar told Fortune. Meta also announced this week another feature that automatically matches a user with a surprise match based on a personalized algorithm."
"Meta's features arrive as its competitors race to deploy their own AI-powered tools. Hinge's CEO told Fast Company he expects "mass swiping" to become "arcane" within three to five years, as people will increasingly turn to AI-driven searches where they input exactly what they want in a potential match-making endless swipe sessions obsolete."
"The new search option offers more than what's currently available on other dating apps, Kumar said. But other larger competitors have developed their own AI features. Tinder has an AI photo selector, Hinge has one that gives users an option to improve their responses to profile prompts with AI. Bumble has similar features, plus an AI-powered ice beaker feature to begin conversations."
Facebook Dating adds AI-powered tools to reduce swipe fatigue by offering customizable searches that target specific interests and traits beyond basic filters. The platform launched a Dating Assistant chatbot to help users build personalized search prompts and a surprise-match feature driven by a personalized algorithm. Competitors are similarly deploying AI features, including photo selectors and AI suggestions for profile prompts and conversation starters. The new features target increased engagement among young adults, and Meta offers them for free despite some expert skepticism about their overall value.
Read at Fortune
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