"Following the strong early traction of vibes in Meta AI, we are testing a standalone app to build on that momentum. We've seen that users are increasingly leaning into the format to create, discover and share AI generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment."
"Indeed, last week, as part of its Q4 earnings report, Meta reported that content being generated via its Meta AI app tripled year-over-year in Q4 2025."
Meta is testing a standalone app centered on "vibes", an AI-generated short video format, to build on early traction within Meta AI. Users are increasingly using the format to create, discover, and share AI-generated video with friends, driving demand for a dedicated space. The standalone app aims to provide a focused and immersive environment tailored to that experience. Meta reported that content generated via its Meta AI app tripled year-over-year in Q4 2025, demonstrating rapid adoption and growth. The new app seeks to capture momentum and concentrate user activity around AI-generated video features.
Read at Social Media Today
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