"Naver reported 2025 revenue of 12.35 trillion won ($9.15 billion) and operating profit of 2.21 trillion won ($1.64 billion), up 12.1% and 11.6%, respectively, from a year earlier, during its fourth-quarter earnings call. Fourth-quarter revenue rose 10.7% to 3.20 trillion won ($2.37 billion), while operating profit increased 12.7% to 610.6 billion won ($453 million), lifting the operating margin to 19.1%."
"Commerce and fintech led the gains. Fourth-quarter commerce revenue surged 36% year-on-year to 1.05 trillion won ($780 million), while annual transaction volume on Naver's Smart Store platform grew 10%. The company said revamped membership benefits and guaranteed delivery services helped strengthen user retention, while AI-driven personalized recommendations boosted conversion rates and advertising and commission revenue. Fintech revenue also climbed sharply. Fourth-quarter payment volume rose 19% to 23 trillion won ($17.0 billion), bringing full-year fintech revenue to 1.69 trillion won ($1.25 billion)."
Naver reached 12.35 trillion won in 2025 revenue and posted operating profit of 2.21 trillion won, increases of 12.1% and 11.6% respectively. Fourth-quarter revenue rose 10.7% to 3.20 trillion won and operating profit climbed 12.7% to 610.6 billion won, lifting the operating margin to 19.1%. Commerce revenue surged 36% in Q4 to 1.05 trillion won as Smart Store transaction volume grew 10%, aided by revamped membership, guaranteed delivery and AI-driven personalized recommendations. Fintech payment volume rose 19% in Q4 to 23 trillion won and full-year fintech revenue reached 1.69 trillion won. Naver declared 2026 the first year of full-scale AI monetization and plans to roll out hyper-personalized AI agents beginning with shopping services.
Read at Miami Herald
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