NBC is set to use an AI-generated voice of Jim Fagan, a renowned sports narrator who passed away in 2017, for its upcoming NBA coverage. Fagan's voice was an iconic part of their NBA presentations from 1990 to 2002. With the approval of Fagan's family, NBC aims to honor his legacy through AI technology, starting with a promo that features his recreated voice. NBC's use of AI voiceovers showcases a growing trend in broadcasting, previously applied during the 2024 Paris Olympics for personalized recaps.
With permission from Fagan's family, NBC will now use AI to recreate his voice, honoring his legacy within the context of NBA promotions.
Rick Cordella stated, 'His voice perfectly captured the magnitude of the heavyweight matchups,' reflecting Faganâs impact on sports narration.
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