Netflix just bought an AI startup founded by Ben Affleck

"The company makes tools that generate AI models based on an existing production's dailies. This lets filmmakers use the model in the post-production process to do stuff like mix and color, relight shots and add visual effects. Affleck adds that this tech is 'not about text-prompting or generating something from nothing.'"

"We also need to preserve what makes storytelling human, which is judgment. The kind that takes decades to build, experience to hone and that only people can have. I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it."

"Netflix says the company will keep 'filmmakers at the center of the process.' Netflix will offer access to InterPositive's tech to creative partners but has no plans to sell it commercially."

Netflix has acquired InterPositive, an AI filmmaking startup founded by actor Ben Affleck in 2022. The company develops tools that generate AI models from existing production footage, enabling filmmakers to enhance post-production work through mixing, color correction, relighting, and visual effects. Affleck created the company after observing AI's limitations in production and emphasizes that the technology focuses on augmenting existing work rather than generating content from text prompts. Netflix commits to keeping filmmakers at the center of the creative process and will provide access to InterPositive's technology to creative partners without commercial sale. Affleck stresses the importance of preserving human judgment and creativity in storytelling, highlighting his responsibility to protect human creativity in the industry.

Read at Engadget