Google’s Jigsaw aims to develop AI for civic purposes, counteracting issues like online harassment and fostering civil discourse. As big tech races to embed AI in business, Jigsaw, an incubator founded in 2011, applies AI to promote social good. Notable tools like the Perspective API and Sensemaker enhance engagement among users, helping communities address contested topics. The recent pilot in Bowling Green, Kentucky, exemplifies Jigsaw's focus on empowering local leaders to better listen and engage with community members about their future needs.
"We're helping make these divided communities that we live in discuss contested topics together in a way that's civil, with the hopes that a lot more of us will stop lurking and start participating," Beth Goldberg, Jigsaw's head of research and development, said on stage at C2 Montréal on Thursday.
"What would happen if our technology could really help leaders listen to what their community wanted?" said Spencer Baim, Jigsaw's head of brand, creative, and marketing, on stage alongside Goldberg. "What if our tech allowed thousands of people to participate in an ongoing conversation about their future?"
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