OpenAI has acquired io, a startup co-founded by Apple designer Jony Ive, for $6.4 billion. This acquisition signifies a major pivot in OpenAI's business model, moving beyond software to develop consumer hardware products that incorporate AI. With the first device anticipated in 2026, this partnership aims to merge aesthetic design and utility. OpenAI CEO Sam Altman has affirmed Ive's significant role in shaping these new products, highlighting the strategic intent behind acquiring companies to foster a more diverse range of AI-integrated offerings.
OpenAI's acquisition of io marks a strategic shift into consumer hardware, blending advanced AI with high-end design to create innovative products for everyday use.
This acquisition cements OpenAI's ambition to expand beyond software, integrating AI into physical products and establishing a new class of consumer devices.
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