"OpenAI announced it made improvements to search in ChatGPT. The company said the results are more accurate, reliable, and useful. The update touches on factuality, shopping and formatting. OpenAI said it now has fewer hallucinations and improved answer quality."
"Factuality: Fewer hallucinations, improving answer quality. Shopping: Search is better at detecting shopping intent, showing products when you want them and keeping results focused when you don't. Formatting: Answers are better formatted for quick understanding without losing detail or quality."
"Previously, OpenAI announced updates to ChatGPT Search back in June. Forum discussion at X."
ChatGPT Search now returns more accurate, reliable, and useful results. Factuality improvements reduce hallucinations and raise answer quality. Shopping intent detection is improved, showing product results when relevant and keeping non-shopping queries focused. Formatting enhancements present answers that are quicker to understand while retaining necessary detail and quality. The update builds on prior Search changes made in June. The improvements target hallucination reduction, better intent recognition for shopping scenarios, and clearer output structure to support faster comprehension and actionable results. These changes aim to improve user trust and task success across informational and commercial queries.
Read at Search Engine Roundtable
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