"Unlike some of their competitors, Google doesn't have 'any plans' to run advertisements in its AI chatbot, Gemini. Speaking at the World Economic Forum in Davos, Google DeepMind CEO Demis Hassabis reaffirmed the company's decision to keep ads out of its assistants—for now. Hassabis even took a subtle jab at OpenAI, telling Axios he was 'a little bit surprised' by how quickly the company moved to introduce advertising in ChatGPT."
"The announcement sparked backlash from users, even though OpenAI outlined its approach in detail. The company said ads will only appear in the free and Go versions of ChatGPT, while paid tiers will remain ad-free. OpenAI emphasized that ChatGPT's responses 'are driven by what's objectively useful, never by advertising,' and sought to tame privacy concerns by pledging conversations will remain 'private from advertisers.'"
"OpenAI has framed the move as mission-aligned, saying its goal is 'to ensure AGI benefits all of humanity,' and that its 'pursuit of advertising is always in support of that mission and making AI more accessible,' according to the company's announcement. But OpenAI hasn't always embraced that philosophy. In 2024, CEO Sam Altman called advertising a 'last resort.' More recently, reports have described Altman declaring a 'code red' internally, emphasizing the need to ensure ChatGPT doesn't fall behind rivals like Google's Gemini."
Google has no plans to run advertisements in the Gemini AI chatbot and intends to keep ads out of its assistants for now. Google expressed surprise at how quickly OpenAI moved to introduce advertising in ChatGPT. OpenAI will begin testing ads in the U.S. for the free and Go versions of ChatGPT while keeping paid tiers ad-free. OpenAI stated ChatGPT responses are driven by usefulness rather than advertising and pledged conversations will remain private from advertisers. OpenAI positioned advertising as supporting accessibility and AGI benefits despite previous statements that advertising was a last-resort option.
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