"Early partners like Adobe will let you edit images right in the flow of conversation (complete with sliders to tweak them), while Target will pull up any manner of product to buy. No matter your feelings on AI, the tools seemed destined to change the way we think about apps and even multitasking, by shifting us from software based upon nouns (Canva, Figma) to verbs ("build a slide deck")."
""It's not going to feel like you're entering through a front door anymore. You're kind of meeting these [users] at a very specific moment in time," says Bryant Jow, a designer at OpenAI overseeing app integration. "I really think one of the most important things is that it should not feel like there's a learning curve or that you have to re-anchor yourself. It should just kind of feel like immediately and instantly intuitive.""
App stores are reemerging as integrations inside large language models, enabling third-party apps to plug directly into conversational flows. OpenAI is opening ChatGPT for any developer to integrate apps that can be suggested contextually during a chat or summoned by @name. Early partners like Adobe enable in-chat image editing with sliders, while Target can surface purchasable products without leaving the conversation. These integrations shift software from noun-focused standalone apps to verb-focused, task-oriented tools that help execute tasks immediately. The integrations aim to remove learning curves and re-anchoring, meeting users at specific moments to complete actions within the conversation.
Read at Fast Company
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