"OpenAI seems to have found product-market fit with young Indians. The company said on Friday that users between 18 and 24 years of age accounted for nearly 50% of messages sent to ChatGPT in the country, and users under 30 accounted for 80%. The AI lab said Indians use ChatGPT mostly for work, with 35% of all messages relating to professional tasks, compared to 30% globally."
"In particular, the company's coding assistant, Codex, is seeing strong traction: OpenAI said Indians use Codex three times more than the global median, and weekly usage has increased by four times since the tool got a Mac app two weeks ago. Users in India are also asking three times as many coding-related questions as the median. This is in line with findings from Antropic, which earlier this week said 45.2% of Claude's tasks map to software-related use cases in India."
"OpenAI said outside of work tasks, 35% of messages to ChatGPT from Indians requested guidance, 20% concerned questions about general information, and 20% were requests for the bot to produce or help with writing. India is OpenAI's second-largest market with more than 100 million weekly users, and the company has been actively trying to court Indians for its AI tools and services. The company offers a sub-$5 subscription tier in the country, and last year even ran promotional campaigns to spur adoption."
Users between 18 and 24 account for nearly 50% of ChatGPT messages in India, and users under 30 account for 80%. Indians use ChatGPT primarily for work, with 35% of messages relating to professional tasks versus 30% globally. Coding use is strong: Codex is used three times more than the global median and weekly Codex usage rose fourfold after a Mac app release. Indians ask three times as many coding questions as the median, and software-related tasks represent a large share of AI use. India is the second-largest market with over 100 million weekly users. A sub-$5 subscription tier, promotional campaigns, new offices, and a Tata partnership secure compute capacity and support adoption.
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