OpenAI announced an important update to ChatGPT's search feature aimed at improving users' online shopping experiences. This enhancement allows users to receive tailored product recommendations complete with images and reviews, streamlining the shopping process. The update, available for all users of ChatGPT's default AI model, GPT-4o, supports a natural language interface for specific inquiries. This move is intended to bolster OpenAI's competitive stance against Google, particularly in the shopping sector, while maintaining a non-advertising approach to search results.
The new improvement to ChatGPT's search feature reflects OpenAI's strategy to enhance online shopping experiences by providing tailored product recommendations and direct purchase links.
OpenAI's latest update provides users with hyper-specific product recommendations and reviews, assisting them in making informed purchasing decisions while browsing via ChatGPT.
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