"The challenge with ads is that a user would just start doubting everything . . . which is why we don't see it as a fruitful thing to focus on right now,"
"We are in the accuracy business, and the business is giving the truth, the right answers,"
"misaligned with what the users want"
"dishonest."
Perplexity began phasing out ads late last year and is not exploring new advertising deals. Executives concluded that advertising could undermine user trust by prompting users to doubt chatbot answers. The company will focus on products users and businesses are willing to pay for, targeting business customers and high-powered professionals such as finance professionals, lawyers, doctors, and CEOs. Executives described the company as being in the accuracy business, aiming to deliver truthful, correct answers. The decision places Perplexity among ad-averse firms while larger competitors like OpenAI pursue advertising for free users.
Read at The Verge
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