Google is centering Pixel devices around consumer AI, aiming to embed AI tools throughout user experiences. The Pixel 10 and 10 Pro received incremental hardware updates, including a telephoto lens on the base Pixel 10, PixelSnap with Qi2 for accessories, a brighter screen, more RAM, and pro-level camera hardware on the Pro model. The new Tensor G5 chip, manufactured by TSMC, is promoted for improved AI performance and running the Gemini Nano model. Some system AI features remain region-limited, and full performance assessment requires longer-term testing of the new hardware and software integrations.
Pixel devices have always been a reflection of how Google sees Android, as well as a platform to showcase its own apps and technology advances. In the current era, this vision encompasses Google's consumer AI suite. Google wants Pixel owners to live and breathe Google AI in all aspects of their lives through the new devices. While a lot of people are talking about AI as a paradigm shift, companies know that the best way to reach consumers is still their phones.
In terms of its hardware, the Pixel lineup didn't go through drastic changes this year. The most notable point was possibly the base Pixel 10 getting a telephoto camera. The other notable addition was PixelSnap - Google's version of MagSafe with Qi2 charging - which unlocks a number of accessories, including chargers and stands. I have been using the Pixel 10 Pro for the last few days, a device that has a new, brighter screen, more RAM, and a pro camera.
The company's announcement focused substantially on its new Tensor G5 chip, which is made by TSMC instead of Samsung this year. Google touted that the new chip is better at AI performance and runs the latest Gemini Nano model. (We can't faithfully review its performance after using the phone for only a few days. Stayed tuned.) Google's software features have been a mainstay of Pixel phones for a long time, but with AI, that slant becomes more prominent.
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