"If the world runs out of ideas, then productivity gains translates to job loss. If your organisational response to AI is to shed staff, you might want to consider your own level of vision."
"The best way to preserve jobs is to grow. We are confident for our people, because we are growing faster than the market."
"R/GA has used some of its commercial muscle to buy AI system design studio Addition. Since then, R/GA has teamed up with Google and Moncler to make an experimental AI film that... probably could not have been done before."
"While 80 per cent of agencies are already using AI, only one in 20 have moved beyond experimentation to build real competitive advantage."
AI adoption in organizations should not lead to layoffs but rather inspire better ideas and growth. Companies like Publicis Groupe and R/GA exemplify this maximization approach. Publicis has increased its earnings expectations due to AI, hiring more creative staff to leverage technology. R/GA has invested in AI capabilities and collaborated on innovative projects. While many agencies use AI, only a small percentage have transitioned from experimentation to gaining a competitive edge, indicating a need for strategic vision in AI integration.
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