PUBG Publisher Invests $70 Million To Become "AI-First" Company
Briefly

PUBG Publisher Invests $70 Million To Become "AI-First" Company
"According to an October 23 press release on the company's official website (via machine translation), CEO Kim Changhan shared Krafton's mid- to long-term vision for a complete reorganization and transformation of every aspect of the company's operations--from workflow to internal communications to management. The plan is to automate Krafton's work around Agentic AI and fully implement AI-centered management systems. This should allow its employees to focus on creative activities and complex problems rather than, presumably, being hindered by menial tasks."
"Agentic AI may sound new, but it has been around for a minute. As defined by IBM, it's an artificial intelligence that can accomplish tasks with little to no human intervention or supervision. Think of self-driving cars, autonomous ticketing services, and cybersecurity systems. Agentic AI isn't as ubiquitous as generative AI, but the technology is more widely used than you think."
CEO Kim Changhan outlined a mid- to long-term vision to reorganize and transform every aspect of Krafton's operations, including workflow, internal communications, and management. Krafton will invest about 100 billion KRW (roughly $70 million) to prioritize AI, centering its strategy on Agentic AI and implementing AI-centered management systems. The company intends to automate tasks so employees can focus on creative activities and complex problems rather than menial work. Agentic AI is defined as AI capable of accomplishing tasks with little to no human supervision, exemplified by self-driving cars, autonomous ticketing, and cybersecurity systems. The move aims to increase productivity and accelerate corporate value growth.
Read at GameSpot
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