""Our tools are connected to video models, image models, audio models, and voice models, and then everything is brought together into our infinite canvas for collaboration and experimentation," MITO cofounder Iñaki Berenguer said. While many AI video generators, such as OpenAI's Sora or Google's Veo, are limited to short-form clips, MITO wants to help creators piece together short AI assets into a longer project."
"Beyond its workflow platform, the startup also makes AI content for partners via its studio team. MITO arrives at a moment of flux in the media industry. Hollywood and advertising executives are testing AI tools for digital effects and commercials. Independent creators are using the tech to spruce up their videos without breaking the bank. Actors, animators, and other creatives, meanwhile, are raising eyebrows at the technology that some fear could wipe out jobs."
MITO AI raised $4.5 million in a pre-seed round led by Lightspeed Venture Partners and launched its product after testing with about 200 beta partners. The platform links video, image, audio, and voice models into an infinite canvas that supports collaboration, commenting, and experimentation. Integrations include Runway, Veo 3, ComfyUI, and Pika to generate AI assets that match a film's style. The company also produces AI content for partners via a studio team. The platform targets creators assembling short AI clips into longer projects and enters a competitive market alongside incumbents like Adobe and startups like FLORA.
Read at Business Insider
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